The Simon Sinek’s Start with Why graphic organizer allows students to embrace more meaningful and thoughtful observation. This resource can be used by educators to help their students to go deeper, by not only acknowledging the “what” and the “how”, but really spending purposeful and concentrated time on unpacking the “why”. Identifying the why will create a foundation for the rest of the design challenge journey. The Simon Sinek’s Start with Why is a colorful, landscape PDF download where the options for use are truly limitless and open for creative interpretation. Fit for use throughout grades PreK-12 and across subject areas.